How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...

How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...

Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...

Have you ever wondered what your customers are thinking? At SMHeuristics, we don’t just wonder. We know. By conducting a persona study...

“You know there’s this old expression: It’s not brain surgery... well, this is brain surgery.” —Don Bush, SMHeuristics Advisor On...

Have you seen us in the news? You may have spotted SMHeuristics featured in the Idaho Business Review last week for our ongoing business...

We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...

Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....

Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...

For many organizations, the decision to research product prototyping companies can feel like a leap forward in the production process....