How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...

Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...

Have you ever wondered what your customers are thinking? At SMHeuristics, we don’t just wonder. We know. By conducting a persona study...

Relationships are important to us here at SMHeuristics. That’s why, as we became better acquainted with two of our clients, SGW...

“You know there’s this old expression: It’s not brain surgery... well, this is brain surgery.” —Don Bush, SMHeuristics Advisor On...

Product Design Services: How Outsourcing Can Reduce Your Cost Many companies tend to think that the most lean way of operating is to...

It’s no secret that it’s difficult — if not impossible — to make money on an idea if it doesn’t exist as a tangible product. However, the...

We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...

Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....

Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...