How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...

How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...

Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...

The history and meaning of the challenge coin runs deep for many that carry them. With my military background, there is rarely a day I'm...

There are more than 6,000 nonprofits in the state of Idaho — each with their own donors and volunteers. According to the Idaho Nonprofit...

Have you ever wondered what your customers are thinking? At SMHeuristics, we don’t just wonder. We know. By conducting a persona study...

Did you have an opportunity to give back this holiday season? Maybe you made a donation to a local nonprofit, sponsored a family for...